Marketing public relations gives you cost effective ways to reach your audience. The trade-off Cheap Steelers Hats , however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards.
Here are six simple steps for developing a news release program that extends your reach and generates inquiries at a fraction of the cost of advertising.
1) DETERMINE YOUR AUDIENCE AND MESSAGE. If you have a marketing or communications plan in place, you already have audiences and messages defined. No need to reinvent for your news release program Cheap Steelers Hoodie , although you may need to select audiences and messages that are most appropriate.
2) BUILD A LIST. Once you know your audience, you'll need a list of publications they're likely to read. A great place to go to create a list is ? a service of Bacon's. It's reasonably priced and fast. The downside is the lists come with no updates. You may need to re-purchase your list several times during a year. Or it may make more sense for you to buy a media directory subscription.
However you build your list, make it broad. With a news release program you can send releases to many more publications than you can afford to advertise in. Sending a release just entails paper Cheap Steelers T-Shirts , printing, a photo, an envelope and a stamp.
3) DETERMINE NEWSWORTHY TOPICS. This is a tricky but critical step. You'll need to think like a member of your target audience. What's going to interest him or her? Usually it's new stuff -- products Steelers Customized Jersey , services, applications, literature Steelers Inverted Jerseys , software. If you don't have these to write about, your news releases might not get past the editors' trash can.
4) INCLUDE A PHOTO. Publications can be hungry for visuals so send one with your release ? a photo, illustration Zach Gentry Steelers Jersey , chart or graph. In most cases a 3" x 5" glossy B&W print and a color slide will work. Be sure to send good quality visuals since the quality will reflect on you.
5) SET A SCHEDULE ? AND STICK TO IT. Sending releases regularly lets editors know you're reliable. If you have six topics for the year, send out a release every other month. Twelve topics ? one a month. General rule for monthly publications is one release per editor per month.
6) MEASURE RESULTS AND LEARN. It takes about three months before your releases will show up in monthly publications. Less time for pubs that come out more often.
Track what runs, where it runs Benny Snell Jr. Steelers Jersey , how much space you get and inquiries generated. You can use this information to measure results and improve your program.
About the author
Claire Cunningham, president of Clairvoyant Communications, Inc. Justin Layne Steelers Jersey , has 20+ years' experience developing and implementing successful marketing and communications programs. Sign up for Claire's monthly newsletter, Communiqu脙茠脝鈥櫭冣€犆⑩偓鈩⒚兤捗⑩偓拧脙鈥毭偮? at Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@ ) You Want to Write Kids Stories Posted On : Oct-22-2009 | seen (787) times | Article Word Count : 435 |
You have written books for many years for adults and now you would like to write for children. There are a few things that you will have to decide before you can proceed forward When writing kids stories you have to decide exactly which age group you would like to write to. When deciding on which group it helps you decide what kind of writing you will need to do.
You have decided on what age group now you need to decide what kind of book you would like to write for the children. A spooky story would be good; it would make the children squeal as they were reading. Maybe a chapter book is something that would appeal to you. Chapter books take longer to write Diontae Johnson Steelers Jersey , but it keeps the child reading for hours so they can see how it ends. There are even easy reading books that you could write. This basically means the print is bigger and the words are simple words since the children are just learning to read.
Getting kids stories published can be a little difficult. In order to get yourself out there so people will see how you write you could submit short stories to magazines. Children magazines are always looking for something new and fresh for their audiences to read. After you have done some stories for children in the magazines you are able to include this on your credits so it will grab the editor's attention.
In order to come up with good ideas and to make sure you are appealing to the children of today, go to the library and read different kids stories. Read things that were written when you were a kid then read stories that are written today. There is a difference in how the books were written because over the years things changed and children are smarter so it takes a little more to keep their attention. If you could combine the way of writing then and now you just might grab the attention you are looking for.